RE.LINE London is an end-to-end uniform creator based in London. We design, produce and deliver uniform for hospitality, spa and retail brands, globally. We work across the full process — from initial brief and design through to sampling, manufacturing and delivery — so our clients get a single point of contact for the entire project.

We work across many sectors, most predominantly with retail brands & hospitality, including wellness, hotels, private member clubs, restaurants, bars and events companies. Past and current collaborators include Jo Malone, Gleneagles, Elemis, The Ned, and Tayēr + Elementary. We partner with brands who care and understand the impact uniform has on brand identity.

Whilst we specialise in retail, hospitality, wellness/spa and merch, we have worked across multiple other industries. Our approach is particularly suited to brands with a strong visual identity who want uniforms that feel bespoke and considered rather than generic.

We're based in London and work with clients across the UK and globally. Our network has grown organically through relationships, and we regularly deliver projects for multi-site groups.

Depending on budget and timeline. We offer:

• Bespoke, end-to-end uniform design — a uniform collection developed exclusively for your brand, from design ideation, through production, to delivery and roll out on site.

• ESSENTIALS, our own brand made-to-order capsule collection — a more cost-conscious, time efficient option. Whilst the designs are ready to go, the styles can be personalised through colour, fabric and detail.

We work with B-Corp clients on a global scale proving sustainability is central to how we work. We use SEDEX approved factories, and use accredited materials such as Oeko-Tex, GRS, GOTS, BCI cotton certification etc. 

We are always thinking outside the box for new ways to innovate.  Recent projects have used deadstock from brands like Pangaia and local London warehouses, rather than producing new material from scratch, along with sourcing innovative new fabric and fabric production technology.  

We work directly with our clients as an extension of their team, which means fully understanding their budgets from the outset. We believe in operating as true partners — what suits the client, suits us — and managing the uniform spend responsibly is central to the longevity of that relationship. As experts in this area, our process includes recommending beautiful yet durable materials, creative ways to price engineer across roles and styles, along with advising on PAR levels and replenishment quantities that best serve each client's needs. In addition, our RE.LINE ESSENTIALS collection gives clients a bespoke look and feel, without the bespoke price tag.

Timelines vary by project scope, but our end-to-end BESPOKE process runs from client brief, through sampling & production to delivery and typically takes from 6 - 9 months. 

Our made to order RE.LINE ESSENTIALS collection cuts the leadtime down to 3 - 6 months.

As always the key to a quick delivery is quick decision making!

Contact us at hello@relinelondon.com to discuss your brief. We'll talk through your brand identity, staff needs, timeline and budget, and recommend whether a bespoke, ready-to-order or a blended approach is the right fit.

Our team's background is in fashion houses rather than traditional corporatewear manufacturing, which shapes how we approach uniforms — treating them as an extension of a brand's identity and storytelling, not just functional clothing. We work closely and collaboratively with each client on a basis individual to their needs to ensure a long successful partnership. 

We can produce everything including shirts, suits, dresses, jumpsuits, outerwear, accessories, hats etc. Our team has extensive experience across multiple categories.

We genuinely pride ourselves on being able to enhance a client's brand identity at any budget but below may be a helpful ballpark:

Mid-sized Hotel bespoke uniform

As a general guide, a full uniform allocation (based on three sets per person) hotel typically averages from £400–£1,500 per head. 

Global Bespoke Uniform

Costs reduce significantly with economies of scale — for large-volume clients, such as global retailers, pricing becomes target driven dictated by the client.

Bespoke means every element of the uniform is designed, from scratch, for you.

The process from sketch to delivery is a collaborative one, ensuring the uniform you end up with will be a true representation of your brand.