THE EMORY
Set in Belgravia, The Emory is the sixth hotel in the Maybourne portfolio — a contemporary, architecturally-led alternative to London's traditional big hitters. We designed the hotel's full uniform collection from concept to roll-out over nine months, dressing all 120 staff across every department, from doormen and concierge to F&B, housekeeping and the hotel's own Emory Assistants.
The result is high-end bespoke tailoring with boundary-pushing design details — double lapels, spliced cuffs — made in premium wools with technical blends for comfort across long shifts. The palette of chocolates, dusty pinks and caramels was drawn straight from the building's mid-century interiors, giving a uniform collection that feels as considered and discreet as the hotel itself.
